Increase in Organic Clicks

+2,871%

Increase in Impressions

+438%

Increase In Visibility

Executive Summary

• Client Profile: Residential Roofing Contractor with a 15-man crew

​

• Specific Location: Serving Milford DE, Sussex County, and Lewes, Delaware

​

• Organic search engine marketing Services Provided:
• Multi-location SEO strategy to target specific neighborhoods and increase local visibility
• Content optimization with a focus on hyper-local targeting for roofing services like roof replacements and storm damage repair
• AI search optimization to boost rankings for local search terms
• Comprehensive website architecture to improve user experience and search engine performance

​

• Time in Business: Over 10 years in residential roofing, with a strong reputation for quality work, but experiencing slow growth and underperforming digital marketing

The Contractor’s Situation Before Reaching Out to Roofers Ready

Before reaching out to Roofers Ready, the contractor was trapped in a feast-or-famine business model, where some weeks were busy, but others were completely dead.

They faced a constant flow of low-quality tire-kicker leads, homeowners who were just shopping around for the best price and had no real intention of moving forward.

Their website was riddled with cannibalization issues, where multiple pages competed for the same keywords, causing their rankings to plummet and limiting their visibility in the highly competitive Delaware roofing market.

​

Despite running ads and relying on referrals, the contractor saw little to no return on investment:

• Unqualified leads from shared lead platforms like Angi and HomeAdvisor, bringing in price shoppers who were not ready to make decisions.
• No-show appointments were wasting hours of the contractor’s time. Homeowners would book estimates but not follow through, leading to frustration and wasted energy.
• Their pipeline was inconsistent, with no way to predict the number of calls or booked appointments week to week. They didn’t know when the next job would come in, and it caused constant anxiety over slow months.
• Wasted marketing spend, as their ads weren’t optimized for their target market, and there was no follow-up system to nurture leads.
• Referrals weren’t bringing in a consistent volume of leads and didn’t help them grow their business beyond a limited customer base.

​

Previous Unsuccessful Attempts:

• Relying on Referrals: The contractor tried to rely on referrals alone, but this approach lacked scalability and consistency, and wasn’t enough to fill their pipeline year-round.
• Paid Ads: They invested in paid ads, but with little to no success. The ads weren’t attracting the right kind of leads, and they struggled to convert traffic into booked jobs.
• Managing SEO Internally: The contractor attempted to manage their website and SEO in-house, but faced constant frustration with poor rankings and a website that wasn’t optimized to capture leads from their service areas.

​

They were frustrated by inefficient systems and inconsistent marketing results, and this was costing them not just money, but valuable time and peace of mind. They knew they needed a predictable, scalable lead generation system that would consistently bring in real, ready-to-go homeowners, without wasting their time on tire-kickers and no-shows.

The Challenge of Overcoming High Competition and Skeptical Homeowners

In Delaware, the roofing contractor faced fierce competition from both local companies and national players

Despite investing in paid ads and relying on referrals, they were still attracting unqualified leads, homeowners who were simply price shopping or ghosting after requesting estimates.

The challenge wasn’t just the competition or the skepticism of homeowners, but also the lack of local trust.

The contractor needed to break through this trust gap by building a system that would attract ready-to-close leads.

​

The goal was clear:

• Move beyond the feast-or-famine cycle
• Reduce wasted time
• Ensure every lead was pre-qualified and eager to move forward.

How we Implemented a Multi-Location SEO Strategy to Boost Local Visibility

To address the contractor’s challenges, Roofers Ready implemented a multi-location SEO strategy that focused specifically on Delaware’s neighborhoods, such as Milford, Lewes, and Sussex County. Here’s a breakdown of the approach:

      1. Location-Specific Pages

       Created 50+ dedicated pages targeting local neighborhoods and optimized for specific, high-intent keywords like “Milford roof replacement” and “Lewes roof repair.”

​

       2. Hyper-Local Content

       Developed content tailored to each neighborhood, including customer reviews, project photos, and service area maps, improving relevance and connection with local homeowners.

​

      3. AI Search Integration

       Applied AI-driven SEO strategies to increase visibility in Google’s AI-powered search results, ensuring the contractor ranked for emerging search trends.

​

      4. Website Authority & Structure

      Optimized the website’s content architecture to build roofing-specific authority and ensure clear, logical navigation, covering all aspects of roofing services.

​

       5. SEO Optimization

      Focused on key on-page SEO elements like meta descriptions, title tags, and alt tags, while also improving site speed and indexing for better search engine performance.

​

This approach ensured the contractor moved from competing for broad, competitive terms like “Delaware roofer” to ranking for highly-targeted, location-specific keywords, creating a steady stream of qualified local leads.

SEO Results: A 5,600% Boost in Organic Clicks & Leads

In just 4.5 months, our tailored SEO strategy completely turned around the contractor's online presence.

We saw a 5,600% increase in organic clicks, skyrocketing from 7 clicks/month to 169 clicks/month.

This jump provided a steady flow of traffic, boosting both visibility and lead generation.

​

• Before: 7 clicks/month (minimal traffic, low rankings)

​

• After: 169 clicks/month (steady organic traffic, ranking for local keywords)

This wasn’t just a fluke.

It was paired with a 2,871% increase in impressions, going from 4,510 to 96,200/month.

The contractor’s site began appearing much more often for local search terms like "Milford roof replacement" and "Lewes roof repair."

These are the terms that matter in the local market, and now they are visible where it counts.

​

• Before: 4,510 impressions/month (limited visibility)

​

• After: 96,200 impressions/month (high visibility, top rankings)

Additionally, we achieved impressive improvements in organic keywords, traffic, and traffic cost:

• Organic Keywords: 292 keywords now rank in search results, driving targeted traffic to the website.
• Organic Traffic: The website now generates 150 monthly organic visits, a substantial increase in free, targeted traffic.
• Organic Traffic Cost: If this traffic were to be paid for through ads, it would cost the contractor $3.1K/month.

​

These metrics show not only the increased visibility but also the real monetary value of the traffic we're generating for the contractor.

We also saw a 56% increase in keyword rankings.

In fact, 68 out of 68 keywords improved, 16 landing in the top 3 and 54 in the top 10.

Now, the contractor’s website wasn’t just visible, it was dominant in their local area.

​

• Key Improvement: A 438% increase in visibility, leading to a steady pipeline of pre-qualified leads.

Want To Scale (For Free)?

Join 120,000+ learning how to systemize and scale their business by subscribing to the “Scaling Scoop.”

RESPONSIBLE FOR $25M+ IN HIGH-TICKET SALES

Generate High Ticket Clients On Autopilot Using The YouTube Lead Machine

BUSINESS OWNERS NEEDING MORE QUALIFIED SALES CALLS:

How To Build A Personal Brand That Generates 5-10 Qualified Sales Calls/Day

In addition to the above improvements, our efforts resulted in significant jumps in organic search traffic.

From April 18 to August 2, 2025, the site had just 10 clicks (5.81%) from organic search.

But from August 1 to November 15, 2025, that number exploded to 282 clicks (13.72%)—a 2,700% increase.

​

• Before: 10 clicks (5.81%)
• After: 282 clicks (13.72%)
• % Change: +2,700%

​

This jump reflects the impact of our SEO strategy, not just in clicks but also in improved search visibility.

So, what did this mean for the roofing contractor?

Lead generation went from unpredictable to consistent.

No more wasted time on unqualified leads, just a steady stream of ready-to-book leads.

The strategy didn’t just boost traffic, it transformed how they attracted leads and closed jobs, creating long-term growth and predictable success.

What the Roofing Contractor Had to Say

Before working with Roofers Ready, the contractor struggled with inconsistent leads and wasted marketing spend.

After implementing our tailored SEO strategy, they saw massive improvements in both visibility and lead quality.

Here’s what they had to say:

“We were tired of spending money on marketing that wasn’t getting results. Since working with Roofers Ready, we’ve seen a massive increase in qualified leads and calls. Now, we’re not chasing homeowners, we’re closing jobs with people who are actually ready to move forward. This has completely transformed how we operate.” - Liam Johnson

Why Our Approach Built Long-Term Roofing Authority

The strategy worked because it wasn’t about quick fixes or random tactics.

Instead, we implemented a systematic approach designed for long-term success in the highly competitive roofing industry.

We focused on multi-location SEO and hyper-local content to ensure we didn’t just target generic roofing keywords.

Instead, we strategically optimized for location-specific searches like “Milford DE roof replacement” and “Lewes roof repair”, which are critical in a market like Delaware, where local trust and reputation are everything.

This wasn’t just about ranking for keywords, it was about building roofing-specific authority in targeted service areas.

The combination of semantic content optimization, AI search adjustments, and local SEO best practices helped position the contractor as the leading roofer in Delaware.

This approach wasn’t based on luck. It was a carefully crafted system, specifically tailored to the roofing business, ensuring consistent, long-term growth.

​

Client Confidentiality Notice:

This case study represents an actual client engagement. Company name withheld for confidentiality to protect our client's privacy and ensure the security of their business. We value our client's trust and prefer to keep their identity protected to avoid any potential disruptions or misuse of information by malintended individuals.

Key Market Insights Other Roofers Can Learn From

Roofing companies, especially in competitive markets, must prioritize local SEO.

The focus should be on hyper-local content and targeting specific service areas to improve visibility in local search results.

It’s not just about ranking for general keywords, but about ranking for the right keywords in the right locations, to connect with homeowners who are ready to act.

A well-organized, location-specific website is key to ranking effectively.

This approach doesn’t rely on luck, it’s a systematic strategy that builds local authority and generates a predictable stream of qualified leads.

At Roofers Ready, we specialize in helping roofing businesses build this proven system, ensuring they don’t just rank for keywords, but dominate local search in their service areas.

Ready for Predictable Roofing Leads?

If you’re a roofing company struggling with inconsistent leads and wasted marketing spend, we understand the challenges you’re facing.

Just like the contractor in our case study, you might be stuck in a feast-or-famine cycle with unqualified leads.

At Roofers Ready, we specialize in building a predictable pipeline of qualified leads coming in consistently for roofing businesses like yours. Let’s talk and see how we can create a custom strategy tailored to your needs.

Click the button below and book a meeting to get in touch with us today!

At Roofers Ready, we helped a Delaware-based roofing contractor named Liam skyrocket their companies online presence.

In just 4.5 months, we transformed their SEO strategy and achieved incredible results.

In February 2025, we identified the contractor’s key SEO challenges, including a website cannibalization issue that was hurting their rankings.

To fix this, we implemented a tailored multi-location SEO strategy.

This strategy didn’t just increase organic clicks by 5,600%, it also boosted local visibility and helped attract qualified leads.

By focusing on the right keywords and optimizing for local areas like Milford, DE, Sussex County, and Lewes, we gave the contractor the tools they needed to consistently generate leads and win more jobs.

Excellent  4.8 out of 5

Let's Build You A Brand That Generates 5-10 Qualified Sales Calls Every Day

Trusted By 1,290+ Roofing Business Owners

Excellent   4.8 out of 5

Company Profile