+200,000

Sales in First Month 

50+

Leads Generated in First Month 

+29

Booked Appointment in the First Month

Executive Summary

• Client Profile: Darwin Arriaga, Residential and Commercial Roofing Contractor
• Specific Location: Northern Virginia, Maryland, and Washington DC
• Services Provided by Roofers Ready:
• Paid Ads: We managed targeted paid ad campaigns focused on driving qualified leads for Ebenezer Roofing in their service areas.
• SEO Strategies: After the initial success with paid ads, we implemented a hyper-local SEO strategy to boost visibility over the long term.
• Time in Business: Over 15 years in residential and commercial roofing, with a strong reputation for quality work, but struggling with inconsistent lead flow and underperforming marketing efforts.

Situation Before Reaching Out to Roofers Ready

Before partnering with Roofers Ready, Darwin Arriaga of Ebenezer Roofing had experienced the common frustrations shared by many roofing contractors.

Over the years, he hired several marketing companies, but none delivered on their promises of consistent lead flow or long-term growth. Like many in the industry, Darwin faced:

• Empty promises of a steady stream of qualified leads, with many marketing companies offering "good leads" but failing to follow through.
• Marketing efforts that didn’t deliver: Despite investing heavily in marketing, Darwin found that these efforts didn’t lead to significant business growth or increased contract signings.

Previous unsuccessful attempts included:

• Marketing companies that failed to boost visibility or drive targeted traffic, leaving the business invisible to potential customers and reducing its ability to capture qualified leads.

These challenges led to wasted marketing spend, a constant struggle with inconsistent lead flow, and mounting frustration from poor returns on marketing investments.

Darwin knew he needed a solution that would deliver reliable, qualified leads and consistent business growth without the typical marketing disappointments.

Overcoming Inconsistent Lead Flow and Attracting Qualified Homeowners Through Paid Ads

In the competitive roofing market of Northern Virginia, Maryland, and Washington D.C., Ebenezer Roofing faced challenges with inconsistent lead flow.

Despite previous efforts with paid ads, Darwin struggled to generate a reliable stream of high-quality leads, leaving him uncertain about when the next project would come in.

• The main challenge wasn’t just the competitive market, but also the lack of trust from homeowners.
• After working with multiple marketing companies that promised results but failed to deliver.

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Darwin needed a solution that would bring in consistent, qualified leads and eliminate the uncertainty about future business.

The goal was simple:

• Ensure a steady flow of qualified leads through a targeted paid ads strategy.
• Attract homeowners ready to move forward with roofing projects immediately.

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Build trust with local homeowners, demonstrating that Ebenezer Roofing could deliver on their promises with the use of paid ad campaigns that actually convert.

We tackled these issues by implementing a highly-targeted paid ads strategy that quickly generated the qualified leads Darwin needed.

This will put an end to the unpredictability and ensure consistent growth for the business.

How Roofers Ready Helped Ebenezer Roofing Achieve $200,000 in 30 Days

To tackle the lead flow challenges Ebenezer Roofing was facing, Roofers Ready implemented a highly-targeted Paid Ads strategy with the goal of generating qualified leads quickly and efficiently.

Here’s a breakdown of the paid ads strategy we used to achieve $200,000 in sales in just 30 days:

      1. Targeting Setup: We specifically targeted homeowners within a 50-mile radius around Manassas, VA, ensuring that our ads reached the right audience in the areas Ebenezer Roofing serves.

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       2. Creative Approach: The key to our high-converting ads was the local imagery we used, combined with price-focused messaging. Our creative strategy focused on presenting affordable roofing solutions to capture attention and build trust with homeowners.

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      3. Funnel Setup: Once homeowners clicked on the ad, they were directed to a Facebook Lead Form, making it easy to sign up and express interest. We ensured fast follow-up through SMS and calls to increase the chances of conversion and booked appointments.

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We didn’t stop there, this initial success set the foundation for sustained growth by scaling up the best-performing ads and optimizing the campaign for even better results over time.

Measurable Success: The Results of Working with Roofers Ready

When Ebenezer Roofing partnered with Roofers Ready in May 2025, we knew Darwin needed a reliable stream of leads and fast.

With that in mind, we focused on paid ads as our primary strategy to bring in high-quality leads right away.

• In the first month of running our targeted Facebook ads, Ebenezer Roofing generated $200,000 in sales, proving that the right paid ads strategy can deliver quick, tangible results.
• This immediate success was driven by the high-converting ads, which brought in over 50+ qualified leads, all actively seeking roofing services in their local area in the first month.

With 29 booked appointments, those leads turned into real opportunities for growth.

The campaign reached 80,000+ impressions, showing that our ads were being seen by a wide audience of potential customers across Northern Virginia, Maryland, and Washington D.C.

What made this even more impressive was the cost-efficiency of the campaign.

The cost per lead (CPL) was just $54.43, as shown in the performance overview from the Meta dashboard.

This demonstrates that paid ads can be a highly effective and budget-conscious strategy when managed correctly.

This immediate success proved that with the right paid ads strategy, roofing companies can generate qualified leads and see tangible, quick results.

The success came from high-converting offers, targeted creatives, and precise follow-up to secure appointments.

To capitalize on this momentum, we continued the success in the following months by also implementing a hyper-local SEO strategy to build long-term visibility and ensure sustained growth for Ebenezer Roofing.

What Our Client Has to Say

Darwin’s experience with Roofers Ready speaks to the success of our approach.

After struggling with previous marketing companies, here’s what he had to say about working with us:

"Before working with Roofers Ready, I was frustrated with marketing companies that promised a lot but didn’t deliver. Roofers Ready is the first company that actually did what they said they would do. I made nearly $200,000 in contracts in the first month with them. I’m happy with the work they’re doing, and I highly recommend them to any roofing contractor looking for reliable, consistent leads." - Darwin Arriaga, Ebenezer Roofing

Why Our Approach Worked

At Roofers Ready, we don’t rely on luck or one-off tactics. Our approach is built around a proven paid ads system designed specifically for the roofing industry.

For Ebenezer Roofing, our paid ads strategy was the game-changer.

• By focusing on highly-targeted ads, we quickly connected with homeowners actively looking for roofing services in Northern Virginia, Maryland, and Washington D.C..
• This focused approach generated nearly $200,000 in sales for Ebenezer Roofing in just 30 days, proving that strategic paid ads can deliver immediate, high-quality results.
• This success was the result of a well-executed system, not by chance.
• We leveraged data-driven targeting, used price-focused creative, and ensured fast follow-up to secure appointments and convert leads into customers.

Our system wasn’t just about getting clicks, it was about getting the right clicks from homeowners ready to move forward with roofing projects.

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Client Confidentiality Notice:

This case study represents an actual client engagement. Company name withheld for confidentiality to protect our client's privacy and ensure the security of their business. We value our client's trust and prefer to keep their identity protected to avoid any potential disruptions or misuse of information by malintended individuals.

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Key Market Insights Other Roofers Can Learn From

Roofing companies, especially in competitive markets like Northern Virginia, Maryland, and Washington D.C., need to focus on paid ads to stay ahead of the competition.

• It's not just about running ads, it's about targeting the right audience at the right time with the right offer.
• The paid ads strategy we implemented for Ebenezer Roofing proved that effective targeting and clear offers make all the difference in generating qualified leads.
• By using fast follow-up and price-driven messaging, we created a system that delivered results, not just clicks.

At Roofers Ready, we don’t guess, we rely on data and a proven, systematic approach to help roofing businesses achieve consistent, high-quality leads that convert into long-term growth.

Tired Of Unpredictable Roofing Leads?

Are you tired of inconsistent lead flow and wasted marketing spend like Ebenezer Roofing was?

At Roofers Ready, we specialize in generating real results through targeted paid ads that deliver qualified leads quickly.

If you're ready to see what a customized approach can do for your business, feel free to reach out.

We’re here to help you find consistent, qualified leads, just like we did for Ebenezer Roofing.

Click the button below and book a meeting to get in touch with us today!

Client Background : When Ebenezer Roofing, a well-established roofing company in Northern Virginia, partnered with Roofers Ready in May 2025, the goal was simple generate high-quality, qualified leads quickly.

Project Objective : The goal was to generate high-quality, qualified leads quickly.

Initial Results : Just 30 days into our partnership, Ebenezer Roofing generated nearly $200,000 in sales through our highly-targeted paid ads strategy, along with more than 50+ leads generated and 29 booked appointments.

Strategy Impact : This immediate success demonstrated the power of strategic paid ads, proving that the right campaign can drive real results quickly.

Execution Approach : From Day 1, we focused on bringing in qualified leads for Ebenezer Roofing, delivering fast, measurable growth.

Long-Term Growth : After this success, we also continued driving growth with our SEO package, ensuring long-term visibility and further solidifying their position in the market.

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